2015 is fast approaching and many people are busily making lists of their New Years resolutions. While most resolutions centre around the admirable pursuit of self improvement, perhaps website improvements should also be included on the list?
Quite often once a website has been established its search rankings and web presence is seldom thought of again until their is a noticeable drop in visitors, or in the case of business websites, a drop in sales! Improving your websites presence on the Internet should always remain a top priority, especially if you use your website to generate income.
Now while it may seem like a daunting task to set the goal of improving your websites relevance online, it is in reality a simple task that pales in comparison to the most common self improvement tasks that commonly feature in New Years resolutions. One of the easiest ways to improve your websites presence is to keep your content fresh and relevant to your businesses target market or your blogs target audience. In the case of a business this can be as simple as updating and adding new products as frequently as is fiscally and logistically possible and by posting product relevant blog posts to generate extra traffic and potentially lead to more sales. Or in the case of blogs, by publishing new posts as often as possible with topics that will appeal not only to your current user base, but to potential visitors searching for that exact topic.
Now to focus primarily on businesses with an online store or shopping cart for a moment... We here at Tweak Geek IT know that free time to update or publish new content or products can be hard to come by, and if you rely solely on your website for income perhaps you should consider the benefits of having the updates performed for you by a webmaster. The primary advantages of having a webmaster such as Tweak Geek IT perform your websites updates include far more than the time you will save by doing it yourself. For example, a webmaster is already fluent in how your website works and also knows how to make the most out of any updates. But more than that, an experienced webmaster could also achieve the same results in a shorter period of time leading to further savings to you.
Ultimately, in regards to webmaster services, it comes down to you as a business performing a cost benefit analysis and deciding just how much your time is worth! A smart move may be to trial a month or two of webmaster services and include it in your businesses advertising budget, because on the Internet, good SEO and fresh content is exactly that, advertising.
Now for the flip-side of the website coin... blogs! Unless you run a blog that features advertising that receives the large amount visitors required to generate a substantial enough income to consider hiring a webmaster, you will either have to do all the hard work yourself, or consider the option of letting others contribute content to your website. One of the great things about blogs is that you can have multiple authors with similar interests all contributing fresh new content for no other reason than to share their knowledge with those who seek it.
So to cut a long post short... Updates, updates, updates! Keep it fresh and publish new or updated content at least once a week. If you wish to trial using a webmaster to perform your updates, you can view our webmaster services in the link below, or if you are an existing Tweak Geek IT website hosting customer you can receive the same webmaster services at a saving of $25 per hour!